Consolidation Comes to Digital Marketing in 2016 to Drive Greater Returns

While numerous industries go through the acquisition and consolidation cycle, digital marketing is a relatively new business segment that is beginning to growing large enough to be considered a trend. Now, we’re mid-way through 2016, talk and action both show that consolidation cycles could become more widespread in the digital marketing space, which will then impact the competitive pressure in the industry for many companies because these companies will have to compete for the same business. Here’s what’s changing:
Demand for Fewer Tools and Greater Capabilities Means Increased Competition
Various media publications that cover digital marketing, which includes everything from online advertising and content marketing to analytics and various apps, have noted a key trend in 2016 is that companies will consolidate the number of platforms and tools they use to implement their marketing strategies and maximize their spend. This was noted on a recent MediaPost blog, which predicted that digital advertisers would begin consolidating their partners and systems in 2016.

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Three Advantages China Has Over Taiwan

Taiwan’s democracy keeps getting better. People here can freely travel outside and understand how Taiwan fits into the world. The population size is under control — likewise air pollution. You can surf any website and publish any book without questions from police. China, Taiwan’s ethnic cousin and political rival of seven decades, can’t come close and Taiwanese delight in pointing out these leads.

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Second-Half MVP? We’re Not There Yet, But Jose Reyes Has Been Season-Altering Move For New York Mets

Is he the Mets’ second-half MVP? No, we can’t go that far yet. But, the fact that we can realistically consider it shows how important Reyes has been to the Mets and how vital he will be going down the stretch.

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The $30,000-A-Night Jet that Flies Empty

Every night in the US, an Airbus A300 aircraft takes off from Denver, Colorado bound for Memphis, Tennessee.

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VW Aiming For Tesla with Affordable 300-mile range Golf

Volkswagen, still in the midst settling with various plaintiffs and regulators over its diesel engine scandal, is working to change the conversation about its brand to progress it is making electric vehicles much more affordable and convenient to own.

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Fracking Really Isn’t So Bad

Chemists at the University of Texas at Arlington have published a new study that suggests the toxic organic vapor contamination in and around oil and gas fracking wells result more from sloppy drilling and operations, and are not inherent to the extraction process itself.

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Innovation Needs To Shift From Disrupting Markets To Tackling Grand Challenges

The truth is that what has passed for innovation over the last 20 or 30 years has been more focused on disrupting markets than fundamentally changing the world. That needs to change.

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China’s Shrinking Print Advertising Market Spurs Loss At Bloomberg Partner

Modern Media, one of China’s largest non-government-controlled magazine publishers, lost 68.9 million, or $10 million, in the first half of the year amid a plunge in advertising in traditional print media in the country. That loss reversed a net profit of 5.8 million yuan in the first half of last year, according to a statement Friday night.

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Why VW Settled With Its Dealers Over Dieselgate

Volkswagen decided this week to settle legal suits by a set of stakeholders burned by the company’s diesel scandal – its dealers.

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‘Great Detective Pikachu’ Live-Action Pok?mon Film Primed For Success

The live-action Great Detective Pikachu film will challenge preconceived notions and expectations of what Pokémon can and should be, while introducing us to major themes, characters, and Pokémon.

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