5 Lessons On Influencer Marketing And Brand Transparency

The other day, I ordered a new drink at Starbucks. Normally, I have my go-to favorite, but for some reason I felt like a change. As I was sipping the foamy concoction, I realized something: I made the switch because of unofficial influencer marketing tactics. My friend had been gushing about the drink during our latest meeting, and that recommendation triggered my subsequent purchase. I made a mental note to try her drink, and I followed through.

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