How Smart Startups Win At SXSW Interactive

Each March the global tech community comes together to share, learn, and celebrate technology at South-By-South-West-Interactive (SXSWi), Austin Texas’ signature tech event. The Internet, mobile devices, wearables, Internet Of Things (IOT), and thousands of tech related subjects are shared, discussed, and ‘celebrated’ in a way that you won’t see anywhere else. At the center of this discussion are the tech startups: Looking for connections, for traction, for money — in search of all the things that new ideas need to make it big. The role of startups has changed a lot at SXSW, and along with it the best formula for finding success at the event. Being a native Austinite, I have been up close and personal with SXSW for years, as an attendee, a startup founder, SXSW book-event author, and event sponsor. Let’s take a look at how SXSWi can work for your startup:

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