Target Races Ahead in the Retail "Rat" Race for Free Shipping… But Is It Worth It?

Target announced this past Monday that effective immediately, all online orders of $25 or more would qualify for free shipping. With virtually no exceptions to this consumer perk, this new shipping policy is half of what it use to be – previously a $50 minimum – and positions Target as the leader in free shipping requirements against two of its main competitors, Walmart and Amazon. Target’s free shipping policy is half of Walmart’s minimum and $10 less than it is on Amazon.

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